About Us

Founder image


I'm Oxana Magiera and this is my boutique in the lovely, leafy neighbourhood of Chiswick. 

I've worked in retail as a buyer and stylist, both for big brands (such as Hermes) and small, for over 25 years, before I took the plunge and opened my own store in 2007. Since then I've made a home for myself on Turnham Green Terrace. My clients come from all walks of life -- finance, the media, fashion, architecture and design -- but one thing they all have in common is an appreciation of quality, craftsmanship and great, understated style. 

Curated Collections

I pride myself on knowing my clients well. And, to make things easier for them I carefully curate each collection, building colours and outfits so you can move easily from work meetings to after-hours drinks and dinner; from the city-centered work week to country retreats; and, from London to far-flung holiday destinations. 

Product image
Founder image

Where Everyone's a V.I.P.

So, don't be shy, come and say hello and let us offer you some friendly styling advice. We love what we do and we love meeting new people, and we promise you'll leave our little boutique with things that you'll treasure for a long time. After all, as the Italians know, fashioning a bella figura (literally, a beautiful figure) makes the world more beautiful for everyone.

icon image

Where to Find Us

47 Turnham Green Terrace
London, W4 1RP

icon image

Talk to Us

020 8995 0502

icon image

Opening Hours

11am to 5pm
Tuesday to Saturday

Subscribe to our newsletter

For up-to-date news and views from the runway, new stock and sales